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The Wazana Brothers

Co-founder Eric Wazana’s passion for denim was sparked when he was a kid – a kid who refused to accept the status quo. As a teenager, every year before school started, his mom would buy him a new pair of jeans. Eric would immediately start beating them up against the sidewalk, roughing them with sandpaper, and making little tears with scraps of Coca-Cola bottle caps to age them. They weren’t right until they were comfortable and vintage-looking.

From these early experiments in distressing emerged Eric’s love for denim and the idea to create a company of his own. His enthusiasm soon spread to his little brother, Jacob, and before long the two Wazana brothers set out to create the most comfortable jeans in the world.

After studying women’s natural curves and body movements, the Wazana brothers deconstructed traditional denim patterns and fabrics and remade them as a new pair of jeans so comfortable and flexible that a woman could actually practice yoga in them. That’s how Yoga Jeans® was born.

Mission

Our mission is to make all women feel beautiful in their jeans. And to achieve that without compromising our ethical values.

Most quality fashion goods are produced in China, East Asia and South America, however the Wazana brothers strongly believe in local production and social conscience. They’ve strived against all odds, despite industry standards, to adhere to their principles, which is why they decided that all of their denim styles are to be 100% handcrafted at the Yoga Jeans® production facility in Canada. Manufacturing in Canada allows us at Yoga Jeans® more creativity and better quality control but most importantly, it just feels right.

We are very proud of our factory. Every Yoga Jeans® product is created in our 52 000 square foot facility situated in Saint-Côme Linière, in Quebec, Canada. This proximity allows us to have extended control over quality, production, and ethical standards as well as enabling us to make quick changes when needed. Our employees work everyday to make sure that Yoga Jeans® offers the most sustainable and eco-friendly denim products available. It is our daily quest to make the best product all factors combined. Over 90% of the fabric is used in the finished product, and the remainder is recycled. We use organic cotton whenever possible, and our washing formulas have a minimum liquid ratio, typically our water consumption is 50% less than industry standards. Our washing formulas are made of natural enzymes and biodegredable wash agents instead of toxic chemicals that are harmful to the environment, and because all Yoga Jeans® styles are locally made, our carbon footprint is minimal.

Our factory uses energy efficient machinery and lighting. Each garment is individually handcrafted to ensure that quality and environmentally friendly production processes standards are upheld.

Product

We offer great quality products in various washes, styles, fits, sizes and fun colors every season. Our goal is to make sure that every single woman that comes across our product finds a pair of jeans that truly suits her body type and in which she feels absolutely amazing.

Non-Restrictive Pattern: Just like a woman’s body, there are no straight lines in our patterns. This is why Yoga Jeans® embraces your body and acts as a second skin.

Unique Diagonal Stretch: Allows maximum comfort & fluidity!

Shape Memory Denim: You may bend, twist and wear your Yoga Jeans® denim all day long, thanks to this fabric, they will hug your curves no matter what!

Exclusive Multi-Piece Ergonomic Waistband: Unlike other jeans, Yoga Jeans® styles are designed with an exclusive waistband that has real curves just like your body!

Sustainable & Eco-Friendly: Produced ethically, Yoga Jeans® uses environmentally friendly processes & conscious materials from start to finish.

Made in Canada: All Yoga Jeans® products are produced locally in our own facility.